Join Team APF
Carry the work.
Don’t just wear the logo.
Working with APF Armory® is a public association between this company and the person running our rifles — on a stage, in a field, on a channel, or in a review. We build in-house in Alexandria, Minnesota. We do not badge imported parts. We stand behind every rifle for life. The people who represent that work have to match it.
How to work with us
Three lanes. One standard.
Competitors, hunters, instructors, reviewers, and creators all work with us. They do not all require the same relationship. Choose the field that matches what you actually do.
Test the product
For hunters, instructors, LE/military end users, competitors, and reviewers who will put rounds through an APF rifle and send usable notes back to the floor.
- Round count, environment, and config
- Private failure reports before public posts
- No exclusivity assumed
- Loaner or evaluation rifle at our discretion
Represent the brand
For competitive shooters, hunters, instructors, and creators who will carry APF Armory® in public.
- Rifle specified with APF for your use case
- Content cadence you will actually keep
- Culture fit is scored as hard as reach or finish place
- Full application required
Use the marks correctly
For editors, reviewers, dealers, agencies, and creators who need logos, product photography, and usage rules — without applying to be on the team.
- Approved logo lockups
- Product stills and naming
- What you may and may not imply
- Press / review rifle requests
Culture first
Who belongs on an APF rifle.
Taken from how we actually evaluate partners. Follower count is data. It is not the decision. A sponsor MUST fit APF Armory's culture.
+ You already do the work.
Family, shift, business, or a season in the field — and you still show up prepared, whether that is a match, a hunt, or a publish date.
+ You own the bad stage.
Stoppage, lost zero, a missed animal, a bad take. Composure and accountability beat a highlight reel.
+ You treat staff and people you don’t like the same.
Match staff, landowners, outfitters, viewers, and people you do not like are not content.
+ You can explain why APF® — specifically.
American-made, built in-house, no imported shortcuts, lifetime warranty. In your voice.
+ You understand the logo attaches to the floor.
Comments you make while representing APF attach to the people who manufacture, assemble, and coat the rifle.
– Poor fit
Inflated metrics, hidden OEM conflicts, publishing a failure before we hear it, or treating the brand as a prop.
How it works
Short process. Real review.
We do not auto-approve. A follow-up conversation is scheduled after the packet is reviewed. Information you send is used only for evaluation and is not shared outside APF Armory® without your consent.
Step 01
Choose a laneEvaluation, Sponsorship (solo or team), or media?
Step 02
Send proofMatch results, hunt record, review archive, 30/90-day social media analytics if you have them — plus three pieces of content with a rifle in use.
Step 03
We read itCulture, how you actually use a rifle, and commercial fit. If it's a fit, we'll schedule a call.
Step 04
We spec the workRifle and support, exclusivity, parts, visibility, and apparel.
What we need to see
The rifle in use. Not only portraits.
Tell us the world you work in: competition, hunting, instruction, review, or content. Then tell us what you shoot now and which APF rifle you would run — platform, caliber, barrel, gas, optic, suppressor yes/no, and why it fits that job.
- 01Where you shoot or publish: matches, seasons, hunts, reviews, or a channel — last 24 months.
- 02Next twelve months: events, hunts, drops, or review calendar.
- 03Local FFL for a serialized rifle. Willingness to ship it back if it cannot be diagnosed by phone or email.
- 04Private function-issue report before a public post. Yes or no. We need the answer.
Media kit
Logos, branding, and guidance.
Use APF Armory® marks to identify the company and the product. Do not use them to imply employment, agency endorsement, or a sponsorship you have not been offered.